Six connected disciplines that turn raw digital data into decisions and growth. Each one stands on its own, and they work best together.
Enterprise-grade tagging frameworks and tag management, including Tealium iQ, that capture clean, consistent data across sites and channels.
Read more →Cross-channel KPI modeling and reporting that defines what matters, including in BI tools such as Power BI.
Read more →MMM-driven attribution that shows which channels really drive results, so budget goes where it earns the most.
Read more →Pipelines and analyses that show how customers behave across journeys, turning event data into insight.
Read more →Advanced A/B testing on experimentation platforms that validates insights with evidence rather than opinion.
Read more →Funnel, acquisition and conversion strategy for online stores, from unit economics and tracking to paid media and retention.
Read more →I work with Tealium iQ and Power BI, and I write about GA4, the Meta Conversions API, Shopify, Klaviyo and A/B testing platforms and much more. Platforms change quickly, so I focus on the principles that outlast any one tool.
I share practical notes in my articles, and the full step-by-step playbook for online stores is in The First $10K E-Commerce Roadmap.
